David Fourie
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Sparrows CYCC

Sparrows is a children’s home established in 2000. At any one time, it cares for an average of 25 children placed in its care by the court system. Placements are for a renewable period of 2 years. Few of the children are orphans (without parents), with most being from difficult socio-economic backgrounds.

Disclosure: I was secretary of the governing board from 2014 – 2017 and still regularly donate time to the organisation.

Objectives

  • Installation and Migration
  • Theme Development
  • Security
  • Speed Optimization
  • Google Search Console
  • Google Tag Manager
  • Google Analytics
  • Marketing Integration

Results

  • WordPress Installed and Migrated
  • Child Theme Created and Customized
  • Security Implemented
  • Speed Optimized
  • GSC Activated and Monitored
  • GTM Installed and Set Up
  • GA Installed and Monitored
  • Integration with MailChimp

Installation and Migration

Originally using Joomla, Sparrows switched to WordPress in 2015. I was responsible for changing the website from Joomla to WordPress, and have migrated the website from various hosting companies to its current location as part of my own network of sites hosted on a VPS.

Theme Development

Enfold WordPress Theme

Sparrows uses the Enfold parent theme, with a customized child theme.

The creation of a child theme allows for updates to the parent theme while retaining customizations made in the child theme. Enfold is my recommended theme due to its adaptability for various types of websites, its focus on speed optimization and ease to modify through child themes.

Security

Sparrows makes use of various security measures. It uses Cloudflare as a CDN and WAF off-site, with WordFence security measures on-site. Security is further enhanced through OLS server-side security solutions, as well as my custom security settings.

Wordfence

Speed Optimization

LiteSpeed Web Server

Sparrows uses various speed optimization methods. These include Cloudflare as a CDN, OLS as a server, LSCWP optimization as well as browser preload and prefetch features.

GSC

Sparrows uses GSC information to ensure that the site is performing as expected. Due to South African laws surrounding children in protective care, little information is available to the public, which hampers marketing of the organisation’s services to potential donors. Alternative strategies are being considered.

GTM

GTM is used to insert tracking code on the Sparrows website. Currently, the organisation tracks events through GA and Facebook Pixel.

GA

GA data is collected from the site and used to track events. Currently, no plans exist to expand the site or add content.

Hire Me!

Upwork.com

Sparrows Children’s Home

Sparrows Children's Home

It costs R50 (~$3)
per day to provide a child with food.
Please consider a small donation.

A2 Hosting
LiteSpeed Web Server
Jetpack
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